World Made Sexy

World Made Sexy

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The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment. A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of eroticism in America and across the developed world. Starting with a brief foray into the history of pornography, Rutherford goes on to explore a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other media, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between sex and aggression. He details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the cultivation of eroticism in the wider context of Michel Foucault's views on social power and governmentality, and specifically how they relate to sexuality, during the modern era. A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire.a#39;a€œWe have looked for an icon who personifies the merits of design and technology innovation of Philips, a€ said a spokesman ... The appeal of 007 had always extended broadly across the normal divides of age, class, locale, race, and even gender. ... by Hugh Hefner, not just a roving eye and an extraordinary sexual prowess but a taste for excellent clothes, prestige cars, ... It later ran photo essays on the a#39;Bond girls, a#39; including a semi-nude and nude feature on Barbara Bach around theanbsp;...


Title:World Made Sexy
Author: Paul Rutherford
Publisher:University of Toronto Press - 2007-08-11
ISBN-13:

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