Wireless Acceptance in a University Setting Using the Unified Theory of Acceptance and Use of Technology

Wireless Acceptance in a University Setting Using the Unified Theory of Acceptance and Use of Technology

4.11 - 1251 ratings - Source



The purpose of this study was twofold: first, determine the acceptance of wireless technologies in a university setting based upon the constructs and items of the Unified Theory of Acceptance and Use of Technology UTAUT. Second, to determine from this data, the next wireless technology to point companies to insofar as marketing, and the next possible big thing in wireless technology overall. The research was conducted using a random sample drawn from the University of Delaware's student population; as it was dependent entirely upon whichever students the Office of the Registrar chose to select to be recipients of the survey. Students surveyed ranged from new freshman up to matriculated graduate students. The results were then tabulated using multiple methods and the data analyzed. The findings of this study clearly show a trend towards both young adults (18-20) and older students (23-Up). Each of the age brackets want wireless technology for different reasons, one for the 'hip' factor, and the other the performance factor respectively.The UTAUT takes the TAM and TAM2, and then looks at these other issues that have arisen that affect the modela#39;s results including many of the ones in the TAM2 . ... i.e. does the cell phone they just bought send and receive clear calls without static and without dropping the person on the other end and does ... The Motorola RAZR is a perfect example of social influence effecting direct behavioral intention .


Title:Wireless Acceptance in a University Setting Using the Unified Theory of Acceptance and Use of Technology
Author:
Publisher:ProQuest - 2007
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA