The Public Relations Strategic Toolkit
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.Provides a structured approach to understanding public relations and corporate communications.
| Title | : | The Public Relations Strategic Toolkit |
| Author | : | Alison Theaker, Heather Yaxley |
| Publisher | : | Routledge - 2012 |
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