The Indian Media Business

The Indian Media Business

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The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in Indiaa€”print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital mediaa€”arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.Service tax continues to be applicable on the various services involved in the production of a film, such as the directora#39;s services, actors services is ... It is to be seen if such exemption is incorporated in the promulgated Finance Act, 2013.55 anbsp;...


Title:The Indian Media Business
Author: Vanita Kohli-Khandekar
Publisher:SAGE Publications India - 2013-08-30
ISBN-13:

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