Strategic Management - New Rules for Old Europe

Strategic Management - New Rules for Old Europe

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Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing a commerce, finance, human resource management a entrepreneurship, as well as European policy.As European companies dominate retail intemationalisation, it could be asked according to the anthologya#39;s tenor a€œwhat can the new world learn from old European retailing?a€ Concretely, we will provide answers to the practical question a€œhighanbsp;...

Title:Strategic Management - New Rules for Old Europe
Author: Christian Scholz, Joachim Zentes
Publisher:Springer Science & Business Media - 2007-11-05

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