Sports and Entertainment Marketing

Sports and Entertainment Marketing

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SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Lo 2.4-2 Explain what it means to establish a service culture. key. terms. a€c customer service gap a€c values-based culture When was the last time you received outstanding customer service? Good customer service is appreciated and keepsanbsp;...

Title:Sports and Entertainment Marketing
Author: Ken Kaser, Dotty Oelkers
Publisher:Cengage Learning - 2015-01-09

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