Marketing to the Mind
Shows how advertising affects and directs the unconscious mind, and how advertisers can build on that understanding to create more effective advertising.In fact, the consumer himself/ herself might use one or more of these motives as rationalizations to account for or to explain his/her purchasing behavior. ... There are many dependable automobiles that are much, much cheaper than a Lexus.
| Title | : | Marketing to the Mind |
| Author | : | Richard C. Maddock, Richard L. Fulton |
| Publisher | : | Greenwood Publishing Group - 1996-01-01 |
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