Contributed articles with reference to India.CONSOLIDATION THE KEY TO MARKET SEGMENTATION In their response to changing market needs instead of typically Doing in for standardisation of products a cross the mass market to be Indian banks need more dynamic and innovative and focus more on mass customisation ... banks have already introduced cutomised banking products like Investment Advisory Services, Photo- Credit Cards, anbsp;...
Title | : | Banking Reforms and Globalisation |
Author | : | Mohan Prasad Shrivastava |
Publisher | : | APH Publishing - 2007-01-01 |
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