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This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.In a detailed study of the Ford Motor Company, William Abernathy found that as the number of Ford engines and models grew during the late 1950s and early 1960s, both engine and assembly plants became more specialized, producing only one or perhaps ... De Lorean recalled that the Chevy parts manual had over 165, 000 different material order specifications and measured a foot-and-a-half thick.

Author: David Gartman
Publisher:Routledge - 2013-01-11

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